This Privacy Policy explains how midlandsupercream.shop collects, uses, and protects the personal information you provide when you visit our UK baking ingredients store website.
We are committed to providing all our customers with a safe, transparent, and trustworthy online shopping experience.
- Information We Collect
When you use our website or make a purchase, we may collect the following information:
Personal Information: Name, email address, phone number, shipping address
Order Information: Purchased products (such as flour, sugar, butter, cream, cocoa powder, matcha powder, etc.), transaction history
Device and Usage Information: IP address, browser type, access time, page browsing history
Communication Information: Content of your communications with us via email or customer service channels - How We Use Your Information
We only use your information to the extent necessary for:
Processing and shipping your orders
Providing customer support and after-sales service
Improving the website experience and product services
Sending order updates or important notifications
Sending promotional or new product information with your consent - Information Sharing
We will not sell your personal information.
Information may be shared only in the following circumstances:
With logistics companies to complete order delivery
With payment service providers to process payments
As required by law or requested by government agencies in accordance with the law
- Data Security
We take reasonable technical and administrative measures to protect your personal information, including:
Data encryption and secure transmission
Restricting employee access
Regular security checks and system updates
However, please note that no internet transmission method can guarantee 100% security.
- Cookies (Browser Cache)
Our website may use cookies to:
Remember your shopping preferences
Analyze website traffic and user behavior
Optimize website functionality and experience
You can disable cookies in your browser settings, but this may affect the normal use of some functions.
- Data Retention
We retain your personal information only for the time necessary to achieve the above purposes, unless a longer retention period is required by law. - Your Rights
Under applicable data protection laws (including GDPR), you have the right to:
Access your personal data
Correct inaccurate information
Request the deletion of your data
Restrict or object to data processing
Request data portability
- Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy policies or content of these external websites. - Policy Updates
We may update this Privacy Policy from time to time. The updated version will be posted on this page with the effective date.